Privacy policy

Privacy Policy

Last updated: 30 October 2026

1. Overview

This Privacy Policy describes how feelfem (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit feelfem.com (the “Site”), make a purchase, manage a subscription, or otherwise interact with us.

We are committed to protecting your personal information in accordance with applicable data protection laws, including the EU General Data Protection Regulation (“GDPR”), UK GDPR, and relevant privacy laws in Australia, New Zealand, and Canada where they apply.

For privacy questions or requests, contact info@feelfem.com.

2. Personal Information We Collect

Information collected when you visit the Site

Depending on your cookie choices, we collect information including:

  • Web browser type and version.

  • IP address and time zone.

  • Cookie and similar technology identifiers.

  • Pages and products viewed.

  • Search terms and referring pages used to reach the Site.

  • How you interact with the Site.

Order and account information

When you make or attempt to make a purchase, create an account, or manage a subscription, we collect information including:

  • Full name.

  • Billing and shipping addresses.

  • Email address.

  • Phone number.

  • Order details and purchase history.

  • Subscription details and preferences.

  • Payment and transaction information.

Payments are processed through payment providers. We do not store full payment card details on our own systems.

Communications and marketing preferences

When you contact us, we collect the information you provide in your message and any details needed to respond to your request.

If you opt in to marketing communications, we collect your email address and, where applicable, your phone number, together with your marketing preferences and consent records.

We use Klaviyo for email and SMS communications.

Website interaction information

With your consent, Microsoft Clarity collects information about how you interact with the Site, including:

  • Heatmaps and click tracking.

  • Session recordings.

  • Scroll behaviour and mouse movements.

We use this information to improve the design and usability of the Site.

Advertising and conversion information

With your consent, we use Meta Pixel and WeTracked to measure advertising performance.

Information collected or transmitted may include page views, cart activity, checkout activity, purchase details, device information, IP address, and customer identifiers such as your email address, name, or address.

Certain identifiers may be hashed before transmission. Hashing does not make information anonymous, and hashed identifiers may still constitute personal information.

Optional surveys

If you answer an optional question in a pop-up or post-purchase survey, we collect the answer you provide. We use Zigpoll for post-purchase surveys.

These answers help us understand customer preferences and make our communications more relevant.

Where an answer reveals information about your health or physical wellbeing, we treat it as sensitive personal information. Where GDPR or UK GDPR applies, we process that information on the basis of your explicit consent under Article 9(2)(a), together with an applicable Article 6 legal basis.

You may decline to answer optional questions or withdraw your consent by contacting us.

3. How We Use Your Personal Information

We use personal information to:

  • Process payments and fulfil orders.

  • Arrange shipping and delivery.

  • Send invoices, order confirmations, and service messages.

  • Manage customer accounts and recurring subscriptions through Loop Subscriptions.

  • Handle enquiries, returns, refunds, and cancellations.

  • Detect and prevent fraud and security risks.

  • Send marketing emails and SMS messages where you have opted in.

  • Deliver and measure advertising through Meta Pixel and WeTracked, with your consent.

  • Analyse Site behaviour through Microsoft Clarity, with your consent.

  • Collect and use optional survey feedback through Zigpoll.

  • Comply with legal obligations and handle legal claims.

4. Legal Grounds for Processing

Where GDPR or UK GDPR applies, we rely on the following legal grounds, depending on the purpose:

Purpose Legal ground
Processing purchases, payments, deliveries, and subscriptions Performance of a contract or steps taken at your request before entering into a contract
Responding to order-related requests and providing customer service Performance of a contract; legitimate interests where the enquiry is outside a contractual relationship
Keeping records required by tax, accounting, or other applicable laws Compliance with a legal obligation
Preventing fraud, protecting our systems, and handling legal claims Legitimate interests, where those interests are not overridden by your rights; legal obligations where applicable
Sending optional marketing emails and SMS Consent
Using non-essential advertising and analytics technologies Consent
Collecting optional survey responses for personalisation Consent
Processing optional health-related survey answers Consent and, where required, explicit consent for special-category data

Our legitimate interests include operating and securing our business, responding to enquiries, preventing misuse, and establishing, exercising, or defending legal claims.

Where other privacy laws apply, we obtain consent or rely on another permitted basis as required by those laws.

You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Information needed to fulfil an order or meet a legal obligation may be necessary for us to provide the relevant service. Optional marketing and survey consent is not a condition of purchase.

5. Service Providers and Other Recipients

We share information with providers where necessary for the purposes described in this policy.

Provider or category Purpose and relevant information
Shopify Store hosting, checkout, customer accounts, and order administration; relevant account, order, and technical information
Shopify Payments and PayPal Payment processing and related fraud prevention; relevant payment, billing, and transaction information
Fulfilment partners and delivery carriers Packing, dispatching, and delivering orders; relevant order details, name, delivery address, and contact information
Loop Subscriptions Subscription administration; relevant customer, subscription, order, and payment-reference information
Klaviyo Email and SMS delivery, marketing preferences, and relevant order or browsing events, subject to applicable consent requirements
Meta Advertising, audience matching, and conversion measurement through Meta Pixel and server-side integrations, subject to consent
WeTracked Advertising attribution and transmission of relevant conversion events and identifiers to Meta, subject to consent
Microsoft Clarity Website interaction analytics, heatmaps, and session recordings, subject to consent
Zigpoll Collection and management of optional survey responses

Providers receive information relevant to their functions. Depending on the service and applicable law, they may process information on our behalf or act as independent controllers for certain activities.

We may also disclose information to professional advisers, public authorities, or other parties where necessary to comply with law, protect rights, or handle legal claims.

We do not rent or sell customer contact lists. We share advertising-related information as described in this policy and in accordance with applicable consent requirements.

SMS opt-in information and consent are not shared with third parties for their own marketing purposes. They may be processed by Klaviyo and the service providers needed to deliver our messaging service.

6. International Data Transfers

Some providers may process personal information outside your country, including outside the European Economic Area and the United Kingdom.

In particular, we share the information necessary to deliver your order with fulfilment partners and carriers, which may operate internationally.

Where GDPR or UK GDPR requires a safeguard for an international transfer, we use an applicable adequacy decision or appropriate contractual safeguards, such as European Commission Standard Contractual Clauses and, for UK transfers, the UK International Data Transfer Agreement or UK Addendum, as appropriate.

We also comply with applicable international disclosure requirements under other relevant privacy laws.

Contact info@feelfem.com for further information about relevant transfer safeguards.

7. Cookies and Similar Technologies

We use cookies and similar technologies for the following purposes:

  • Essential: Operating the cart, checkout, sessions, and other necessary Site functions.

  • Advertising: Meta Pixel and WeTracked integrations for advertising, retargeting, attribution, and conversion measurement.

  • Analytics: Microsoft Clarity for interaction analysis, heatmaps, and session behaviour.

  • Marketing personalisation: Klaviyo technologies for relevant messaging and abandoned-cart communications, subject to applicable consent requirements.

Non-essential tracking is activated only after you give consent through our Cookie Banner.

You can manage your choices through the cookie controls available on the Site. You can also contact us to withdraw consent. Browser settings allow you to block or delete cookies, although this may affect Site functionality.

Browser settings alone may not control server-side tracking, so use the Site’s consent controls or contact us to change those preferences.

For general information about cookies, visit All About Cookies.

8. Advertising and Server-Side Tracking

We use Meta Pixel to help deliver and measure advertising on Facebook and Instagram. As a result, you may see advertisements for feelfem after visiting the Site.

We also use WeTracked to send conversion information from our server to Meta. This is commonly referred to as server-side tracking or a Conversions API integration.

Relevant information may include browsing and order events, transaction details, device information, IP address, and customer identifiers. Certain customer identifiers may be hashed for matching purposes.

Server-side tracking does not remove the requirement to respect your consent choices. Both Meta Pixel and our advertising conversion tracking are activated only after your consent through our Cookie Banner.

You can also manage advertising preferences through:

Platform advertising settings do not replace the cookie and consent choices available on our Site.

9. Microsoft Clarity

With your consent, we use Microsoft Clarity to analyse visitor behaviour, including heatmaps, session recordings, scrolling, and interaction tracking.

This helps us identify usability issues and improve the Site.

Microsoft may process information outside your country. Where required, applicable international transfer safeguards apply.

For details about Microsoft’s processing, see the Microsoft Privacy Statement.

10. Email and SMS Communications

If you opt in, feelfem may send marketing emails or text messages, including offers and abandoned-cart reminders.

We may also send service communications necessary to manage your orders or account. Where consent is required for a particular communication or delivery channel, we obtain it.

Consent to marketing is not a condition of purchase.

To stop marketing emails, use the unsubscribe link in the email or contact info@feelfem.com.

For SMS:

  • Reply STOP to unsubscribe.

  • Reply HELP for assistance.

  • Message and data rates may apply.

  • Message frequency varies.

Unsubscribing from marketing does not prevent us from sending necessary, non-marketing communications about an existing order or account.

11. Your Privacy Rights

Your rights depend on your location and the law that applies. They may be subject to legal conditions and exceptions.

European Economic Area and United Kingdom

Where GDPR or UK GDPR applies, you may have rights to:

  • Access your personal information.

  • Correct inaccurate or incomplete information.

  • Request deletion.

  • Restrict processing.

  • Receive certain information in a portable format.

  • Object to processing based on legitimate interests.

  • Object to direct marketing.

  • Withdraw consent.

  • Complain to a data protection authority.

UK residents may contact the Information Commissioner’s Office. EEA residents may contact their relevant national data protection authority.

Australia

Where Australian privacy law applies, you may request access to and correction of your personal information and complain about its handling.

You may also contact the Office of the Australian Information Commissioner.

New Zealand

Where New Zealand privacy law applies, you may request access to and correction of your personal information and complain about its handling.

You may contact the Office of the Privacy Commissioner.

Canada

Depending on the applicable federal, provincial, or territorial law, you may request access to and correction of your personal information and withdraw consent, subject to legal or contractual restrictions.

You may contact the Office of the Privacy Commissioner of Canada or the relevant provincial authority.

Making a request

Contact info@feelfem.com to exercise your rights.

We may request information reasonably necessary to verify your identity. We respond within the deadline required by applicable law, generally within one month for GDPR or UK GDPR requests. Where an extension is legally permitted, we will explain it and notify you as required.

12. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including applicable recordkeeping and legal requirements.

We determine retention periods according to the following criteria:

Information Retention criteria
Orders, payments, invoices, and refunds Time needed to fulfil the transaction, handle disputes, and meet applicable tax and accounting obligations
Customer accounts and subscriptions Duration of the account or subscription relationship, plus any necessary period for outstanding matters and legal obligations
Customer service correspondence Time needed to resolve the enquiry and retain relevant evidence of its resolution
Marketing contact information and preferences Until consent is withdrawn or the information is no longer needed for the relevant marketing purpose
Suppression and consent records As necessary to respect opt-outs and demonstrate compliance
Analytics and advertising information Time necessary for the stated purpose, taking account of consent choices, provider settings, and applicable requirements
Optional survey responses Time necessary for the stated survey or personalisation purpose, subject to withdrawal and applicable retention obligations

When information is no longer needed, we delete it or anonymise it, subject to any lawful retention requirement.

You may contact us for further information about retention of a particular category of data.

13. Security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, and disclosure.

Payments are processed through providers including Shopify Payments and PayPal. We do not store full payment card details on our own systems.

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

14. Children

The Site is not directed at individuals under 16. We do not knowingly collect personal information from children under 16.

If you believe a child has provided personal information to us, contact info@feelfem.com so we can investigate and take appropriate action, including deletion where required.

15. Business Transfers

If the business operating feelfem or substantially all of its assets is acquired, reorganised, or transferred, personal information may be disclosed or transferred as part of that transaction, subject to applicable law and appropriate protections.

Where required, we will notify you before your information becomes subject to materially different privacy practices.

16. Do Not Track and Privacy Signals

We do not currently change our practices solely in response to a browser’s “Do Not Track” setting.

This does not affect your choices through our consent controls or any obligation to honour another privacy signal where applicable law requires it.

17. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or applicable law.

The “Last updated” date shows when the policy was last revised. Where required, we will provide additional notice of material changes, such as a notice on the Site or an email where appropriate.

Where a change requires new consent, we will obtain it before the relevant processing begins.

18. Contact

For privacy questions, requests, or complaints:

Email: info@feelfem.com
Website: feelfem.com